UTAUT2 Figure 9 was developed from expanding UTAUT and adding a consumer viewpoint, from the view of users who have a choice, rather than organisational users where use is mandated, (Venkatesh et al., 2012). UTAUT2 has been authenticated in different educational technology contexts (Chen and Lin, 2016; Lai, 2018; Olasina, 2019).
Price value has been found to have an influence on educators’ behavioural intention to adopt MOOCs. The benefits of MOOCs which prevail the costs should be promoted to inspire positive emotions. (Tseng et al,.2019). This can also be applied to the adoption of technology in current circumstances as positivity and morale may be low due to the current situation. The feeling of anxiety and the pressures of new ways of working may be problematic in instilling positive feelings, therefore positive key relationships can have a direct impact on adopting technology successfully.
Figure 10, uncovers the links between UTAUT2 constructs and Zoom.
Technology Adoption in HE 