UTAUT

UTAUT is a theoretical model and was derived from the Technology Acceptance Model in combination with seven additional models which are highlighted in this short animation, Figure 7. The model was developed by Venkatesh et al., (2003) and aims to explain user intentions to use an information system and subsequent usage behaviour.

The UTAUT model consists of core constructs which are illustrated in Figure 8.

Figure 8 UTAUT Model, (Venkatesh et al., 2003).

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Figure 7 Timeline of Models (Link opens up in a new window)